2023-2024 Undergraduate Catalog 
    Jul 13, 2024  
2023-2024 Undergraduate Catalog

Business Administration: Strategic Sales Management, BA

Location(s): Henniker Campus

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Description and Learning Outcomes  

Sales and sales management professionals are in high demand, and long-term job growth prospects are strong. In addition to building a career in sales, the ability to communicate effectively, leverage evolving technology, and build strong relationships among customers and stakeholders are critical elements in almost any successful career. The art and science of selling is a highly marketable and transferable skill set - and a big competitive advantage for your career.  Salesmanship is best developed through experience, so students will be exposed to the material through a variety of methods including mock sales scenarios, class projects, and case studies.

(68 Credits)

Business Administration, Strategic Sales Suggested Course Sequence  

Liberal Arts & Sciences Core Curriculum, Bachelor’s Degree


Select additional electives to reach 120 credits for a Bachelor’s degree. 

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