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Oct 05, 2024
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2020-2021 Residential Undergraduate Catalog [ARCHIVED CATALOG]
Business Administration, Marketing, B.A.
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Business Core
(48 Credits)
Required Courses for Marketing Concentration
(12 Credits)
The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.
Marketing Electives
Select two courses from the following list: (8 Credits)
Liberal Arts & Sciences Core Curriculum, Bachelor’s Degree
Electives
Select additional electives to reach 120 credits for a Bachelor’s degree.
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