2020-2021 Residential Undergraduate Catalog 
    Jun 25, 2022  
2020-2021 Residential Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing, B.A.

(60 Credits)

Required Courses for Marketing Concentration

(12 Credits)

The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.

Liberal Arts & Sciences Core Curriculum, Bachelor’s Degree


Select additional electives to reach 120 credits for a Bachelor’s degree.