DBA 8804 - Strategic Planning for Healthcare Organizations

This course examines advanced concepts and practices of strategic planning within the dynamic and highly regulated healthcare sector. Students will explore frameworks for environmental scanning, competitive analysis, stakeholder engagement, and long-term organizational alignment. Emphasis is placed on developing evidence-based strategies that address quality, cost, patient outcomes, and innovation while responding to shifting policies, technologies, and market forces. Doctoral learners will apply strategic planning models to real-world healthcare challenges, preparing them to lead organizations toward sustainable growth and value-based care. Credits: 3