BU 3560 - Consumer Behavior

The purpose of this course is to provide students with a useable, managerial understanding of consumer behavior. It basis the belief that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. Students can get a better idea of how people make decisions about what they buy, want and need, and how they perceive a particular brand or company . Prerequisite: BU 2510 Offered every fall and spring. Credits: 4