2021-2022 Residential Undergraduate Catalog 
    
    Jul 16, 2024  
2021-2022 Residential Undergraduate Catalog [ARCHIVED CATALOG]

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DES 3020 - Marketing Advertising


Advertising is the art of persuasion and as designers we greatly influence the choices made by consumers. This is a course in the development and presentation of visual and verbal messages that move consumers to action. The basic principles of advertising will be presented from creative writing to branding consistency and integrity. The hierarchy and structure of an advertising agency will be discussed to provide students with a realistic view of the industry. Emphasis on concept development and writing. Credits: 2 Formerly DES302



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