2021-2022 Online and Continuing Education Catalog 
    
    Aug 07, 2022  
2021-2022 Online and Continuing Education Catalog [ARCHIVED CATALOG]

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BU 3510 - Marketing Research


This course examines marketing research techniques used to find the information needed for marketing decision making. Topics include problem definition, design of research methods, questionnaire construction, data analysis, and the implications of the findings for marketing strategy decisions. Prerequisites: BU 2510  and BU 2110   Credits: 4



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