MG 5315 - Marketing Strategies

Students will explore and apply best practices to design and implement the most effective combination of marketing initiatives to execute an organization’s strategy in its target markets. Students will develop, apply, and execute analytical concepts and tools including segmentation, targeting, pricing, branding, distribution, and promotion. Students will examine the impact financial decision-making and management techniques within an organization has on its overall strategy, risk management, valuation, and stakeholders. (3 credits)