2019-2020 Residential Undergraduate Catalog 
    
    Oct 17, 2019  
2019-2020 Residential Undergraduate Catalog

Business Administration, Marketing, B.A.


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Required Courses for Marketing Concentration


(12 Credits)

The marketing concentration prepares students for careers in advertising, sales, marketing management and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.

Liberal Arts & Sciences Core Curriculum, Bachelor’s Degree


Electives


Select additional electives to reach 120 credits for a Bachelor’s degree. 

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