CT 3530 (BU 3530) - Digital Media Marketing

This course evaluates the influence of the Internet on the world market. Topics covered include Internet applications in obtaining information from governmental organizations, direct marketing of products and services, marketing communication, and establishing marketing sites. This course also provides an introduction to E‐Commerce as business and revenue models and focuses on the technology infrastructure of E‐Commerce. Prerequisites: BU 2510. (4 Credits)