2018-2019 Residential Undergraduate Catalog 
    
    Dec 09, 2018  
2018-2019 Residential Undergraduate Catalog

BU 3530 (CT 3530) - Digital Media Marketing


This course evaluates the influence of the Internet on the world market. Topics covered include Internet applications in obtaining information from governmental organizations, direct marketing of products and services, marketing communication, and establishing marketing sites. Prerequisites: BU 2510 . (4 Credits)