2018-2019 Residential Undergraduate Catalog 
    
    Jun 04, 2020  
2018-2019 Residential Undergraduate Catalog [ARCHIVED CATALOG]

BU 3530 (CT 3530) - Digital Media Marketing


This course evaluates the influence of the Internet on the world market. Topics covered include Internet applications in obtaining information from governmental organizations, direct marketing of products and services, marketing communication, and establishing marketing sites. Prerequisites: BU 2510 . (4 Credits)