2017-2018 Graduate and Professional Studies Programs 
    
    Jul 15, 2019  
2017-2018 Graduate and Professional Studies Programs [ARCHIVED CATALOG]

MG 6226 - Digital and Internet Marketing Analytics


This class focuses on how to leverage strategic marketing concepts and tools to grow brand value in a digital environment. Students will learn the fundamentals of web crawling, search engine optimization, social media marketing, and digital marketing analytics in order to process and analyze data and use it to create effective marketing campaigns. (4 credits)