2017-2018 Graduate and Professional Studies Programs 
    
    Jun 18, 2019  
2017-2018 Graduate and Professional Studies Programs [ARCHIVED CATALOG]

MG 6811 - Advertisement and Promotion


This course provides an understanding of key concepts in IMC (Integrated Marketing Communications) and IMC Management through how the major types of marketing communications messages are created and delivered. This will provide a theoretical foundation for strategic brand management and the tools to implement marketing communications. Assignments are designed after “real world” scenarios.  (4 credits)