2017-2018 Graduate and Professional Studies Programs 
    
    Jun 26, 2019  
2017-2018 Graduate and Professional Studies Programs [ARCHIVED CATALOG]

SM 5540 - Marketing and Communications in Sport


Community, college and professional sports programs exist in a dynamic and market based environment. This course is designed to examine marketing and communication theory as it relates to sport. The use of cases will be emphasized and students are expected to develop and present marketing and communication plans in the context of the situations. (4 credits)