2017-2018 Graduate and Professional Studies Programs 
    
    Jul 16, 2019  
2017-2018 Graduate and Professional Studies Programs [ARCHIVED CATALOG]

MG 6630 - Strategic Fundraising


This course presents the techniques and strategies behind successful non‐profit fundraising in the areas of planning, budgeting, control and other activities in the context of the non‐profit institution. Fundraising is more of an art rather than a science because fundraising is about people, personalities, and personal relationships. Topics include: identification and evaluation of potential donors, development of strategies, differentiating your organization, and developing a comprehensive plan. (4 credits)