2017-2018 Graduate and Professional Studies Programs 
    
    Sep 17, 2019  
2017-2018 Graduate and Professional Studies Programs [ARCHIVED CATALOG]

MG 5330 - Market Research


This course provides an overview of information needs of the marketing decision-maker. Emphasis is on methods and techniques that may be employed for the collection and analysis of primary data. Major topics include design of research projects, generating primary data, questionnaire design, sampling for survey research, experimental design, controlling data collection, and data analysis. (4 credits)