2017-2018 Graduate and Professional Studies Programs 
    
    Jun 18, 2019  
2017-2018 Graduate and Professional Studies Programs [ARCHIVED CATALOG]

MG 5320 - Marketing Management in Healthcare and Service Sectors


The course introduces fundamental marketing principles then layers issues specific to service industries, health organizations, and fund raising structures. Students will develop a foundational knowledge of marketing concepts and practices, marketing decision‐making techniques, sources of financial support and strategies for their development and apply that knowledge in the healthcare or services industry. (4 credits)