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New England College    
 
    
 
  Sep 19, 2017
 
2016-2017 Graduate and Professional Studies Programs

MG 5330 - Market Research


This course provides an overview of information needs of the marketing decision-maker. Emphasis is on methods and techniques that may be employed for the collection and analysis of primary data. Major topics include design of research projects, generating primary data, questionnaire design, sampling for survey research, experimental design, controlling data collection, and data analysis. (4 credits)