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New England College    
 
    
 
  Sep 21, 2017
 
2016-2017 Graduate and Professional Studies Programs

MG 5320 - Marketing Management in Healthcare and Service Sectors


The course introduces fundamental marketing principles then layers issues specific to service industries, health organizations, and fund raising structures. Students will develop a foundational knowledge of marketing concepts and practices, marketing decision‐making techniques, sources of financial support and strategies for their development and apply that knowledge in the healthcare or services industry. (4 credits)